Listings Can Be Deadly!

by Sherry Pitcock
Business Development, QMS

My first Managing Broker told me, "Go get a listing. Listers Last!"

Now, don't get me wrong. A listing in the right hands can be terrific.
It can be a business generator and significant part of your income.

It can also be the kiss of death if you are new to the business.

Look at it this way:

• You don't have the experience to interpret the MLS data
• You don't have the confidence to say NO to seller demands
• You spend all your time "working" on the listing
• You spend lots of your money on advertising
• You neglect prospecting activities

90 days go by; you're broke and the seller is angry.

You can't afford to stay in the business any longer.

You have failed by doing exactly what you were told to do:
Go get a listing.

Fortunately for me, I didn't get the listing and managed to find my own way through the labyrinth. Training was not comprehensive and what there was concentrated on the paperwork. Times not changed much in 30 years!

The Journey to Mastery™ takes a very different approach. It starts with the notion that you are not in the real estate business, but in the relationships business. Our focus is on creating long-term and value-packed relationships with people who want to buy or sell and those that will provide you with referrals over time.

Our partners are committed to your success. there is no success until you succeed.

Quantum Management Systems

1776 Park Ave., #770-242
Park City, Ut 84060

435-649-3998 Direct
435-604-7244 Fax

©Quantum Management Systems and Douglas Yeaman
All rights reserved. May not be copied or reproduced without permission
1992 - 2009

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